Our Story

We create basic products that are essential for our everyday lives.

We believe in expressing unique-identity through simple aspects of life, such as clothing, apparel, and lifestyle. This expression shouldn’t be difficult. Therefore, we strive to simplify complex processes, empowering you to be yourself.

BasicEssentials comprises a collection of professionals, each highly skilled in our respective trades.

Our common interests brought us together, and our shared beliefs enabled us to create a platform to bring our ideas to life.

This isn’t a new idea. Over a decade ago, we recognised that affordable custom-made shirts were not widely available in Australia. So, we traveled around the world, connecting with tailors to solve our problems, and made many friends along the way.

Since then, technology has advanced significantly, enabling tailors to digitise their service offerings. However, a custom-made shirt is still considered a quiet luxury. It makes sense, as it is a premium of unique craftsmanship.

We are respectfully challenging the norm by working with our friends in this trade. We want to bring affordability to custom-made shirts for people without compromising on quality or the well-being of our tailors and team.

The shirt is just the beginning.